Thursday, August 23, 2012

Wanting vs. Liking

David Sirlin has a new post that illustrates some of the brain mechanisms behind game addiction. In it he talks about wanting vs. liking and how wanting is a more powerful urge than liking. This is the underlying brain mechanism behind my post on how leveling (a want) is not good gameplay (a like). Wanting just leads to more wanting, never to fulfillment.